THE EVAGARDEN BRAND, THE HISTORY OF ITALIAN BEAUTY
In September 1979 Roberto Bizzocchi (our founder), was in via Tornabuoni in Florence, to start the sale of his new cosmetics brand. He was about to find himself in front of his first potential customer, trying to sell more of an idea than a real product, with only a catalog that spoke of a brand as yet unnamed.
So, before entering the client, he took a token, went into a telephone booth and called his wife, Tiziana Pezzolesi (our founder) who, on the other side of the cable, was working on the creativity of the new brand.
He asked her: “So? What is our name? "
She launched into an instinctive response: "EVAGARDEN!"
Roberto entered the potential client and said for the first time:
"Our brand is called EVAGARDEN".
Surprised, the customer replied: "Yes, I think I've heard it before ..."
The name worked. EVAGARDEN was born.
So, before entering the client, he took a token, went into a telephone booth and called his wife, Tiziana Pezzolesi (our founder) who, on the other side of the cable, was working on the creativity of the new brand.
He asked her: “So? What is our name? "
She launched into an instinctive response: "EVAGARDEN!"
Roberto entered the potential client and said for the first time:
"Our brand is called EVAGARDEN".
Surprised, the customer replied: "Yes, I think I've heard it before ..."
The name worked. EVAGARDEN was born.
EVAGARDEN TEAM
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FRANCESCO
General manager of EVAGARDEN, a real globetrotter, always ready to leave to explore new markets. -
TIZIANA
Research and Training Manager (MUA), she was the one who gave the first shape to EVAGARDEN, she who imagined the first products. -
ROBERTO
President EVAGARDEN, strong and determined, has passion and courage. A profound motivation that has never lost over the years.
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MARCO
Since 2012 he is the Italian sales director of EVAGARDEN. -
PATRIZIA
Since 2014 she is Export Sales Manager of EVAGARDEN. -
SALVATORE
Graphic designer and art director of the EVAGARDEN brand.
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VALENTINA
She deals with marketing, communication and contact with the sales network. -
FEDERICA
Make-Up Artist and International Trainer of EVAGARDEN. -
MARIKA
EVAGARDEN Make-Up Artist and Trainer.
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VALENTINA
EVAGARDEN Make-Up Artist and Trainer. -
ELENA
Senior Make-Up Artist e Trainer.
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GIOVANNI
Make-Up Artist e Trainer.
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ROSA
Make-Up Artist e Trainer.
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FILOMENA
Make Up-Artist e Trainer.