THE EVAGARDEN BRAND, THE HISTORY OF ITALIAN BEAUTY
In September 1979 Roberto Bizzocchi (our founder), was in via Tornabuoni in Florence, to start the sale of his new cosmetics brand. He was about to find himself in front of his first potential customer, trying to sell more of an idea than a real product, with only a catalog that spoke of a brand as yet unnamed.
So, before entering the client, he took a token, went into a telephone booth and called his wife, Tiziana Pezzolesi (our founder) who, on the other side of the cable, was working on the creativity of the new brand.
He asked her: “So? What is our name? "
She launched into an instinctive response: "EVAGARDEN!"
Roberto entered the potential client and said for the first time:
"Our brand is called EVAGARDEN".
Surprised, the customer replied: "Yes, I think I've heard it before ..."
The name worked. EVAGARDEN was born.
So, before entering the client, he took a token, went into a telephone booth and called his wife, Tiziana Pezzolesi (our founder) who, on the other side of the cable, was working on the creativity of the new brand.
He asked her: “So? What is our name? "
She launched into an instinctive response: "EVAGARDEN!"
Roberto entered the potential client and said for the first time:
"Our brand is called EVAGARDEN".
Surprised, the customer replied: "Yes, I think I've heard it before ..."
The name worked. EVAGARDEN was born.
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